Where the world wants to go on holiday (2018)

Google’s Keyword Planner (searching all languages) used to establish the average monthly search volume in each country for the term ‘Holidays in X’ for over 870 destinations. Each searched for the destination was then assigned to a country to provide a total search volume. The most searched for the country in each country was then chosen as the top destination. In cases of tied search volumes, the country that was first alphabetically was chosen.

Where the world wants to go on holiday (2018)
travelsupermarket.com

The most googlied are countries Italy and Spain.

Top 10 countries for which Italy is the most popular holiday destination (average monthly search volume)

  1. United Kingdom – 126580
  2. United States – 32080
  3. India – 7300
  4. Ireland – 5520
  5. Canada – 3490
  6. Philippines – 1530
  7. Germany – 1510
  8. Netherlands – 1330
  9. Spain – 1210
  10. France – 1220

Top 10 countries for which Spain is the most popular holiday destination (average monthly search volume)

  1. United Kingdom – 181190
  2. Ireland – 5150
  3. Netherland – 1300
  4. France – 730
  5. Italy – 540
  6. Portugal – 480
  7. Norway – 450
  8. Ukraine – 390
  9. Cyprus – 380
  10. Finland – 370

Where the world wants to go on holiday (Average monthly search volume in November/December 2018)

Searching countryTop DestinationSearch Volume2nd DestinationSearch Volume
United KingdomSpain181190Italy126580
United StatesItaly32080Mexico14990
AustraliaMaldives8120Thailand6920
IndiaItaly7300United Arab Emitates2700
IrelandItaly5520Spain5150
CanadaItaly3490Mexico1370
SingaporeMalaysia1980Australia1000
PhilippinesAustralia1970Italy1530
South AfricaMaldives1620Mauritius1600
GermanyItaly1510Greece780
NetherlandsItaly1330Spain1300
SpainItaly1270Greece720
FranceItaly1220Spain730
BrazilItaly1190Spain410
TurkeyItaly1120Spain400
JapanItaly1040Spain230
IndonesiaItaly920Spain350
BangladeshItaly830Spain230
United Arab EmiratesIndia800Italy740
PolandItaly790Spain450
ThailandItaly780Spain270
New ZealandItaly720Australia660
MexicoItaly680Spain420
BulgariaItaly670Greece440
MalaysiaItaly670Australia400
PakistanItaly640United Arab Emitates250
RomaniaItaly630Spain420
SwedenItaly630Spain410
GreeceItaly610Spain450
SwitzerlandItaly590Spain410
South KoreaItaly560Seychelles490
VietnamItaly550Spain280
SerbiaItaly540Spain220
ItalySpain540Greece480
CroatiaItaly530Spain270
BelgiumItaly530
RussiaItaly520Spain410
PortugalItaly490Spain480
EgyptItaly480Spain310
DenmarkItaly460Spain460
CzechiaItaly450Spain320
NorwaySpain450Italy400
Saudi ArabiaItaly430India210
ArgentinaItaly420Spain220
IsraelItaly400Spain310
UkraineSpain390Italy340
AustriaItaly380Greece240
CyprusSpain380Greece350
FinlandSpain370Italy310
MaltaItaly360Spain320
GuernseySpain360Greece220
HungaryItaly350Spain310
LithuaniaSpain340Italy290
SloveniaItaly330Germany200
JerseySpain330Greece280
SlovakiaItaly310Spain280
ColombiaItaly270Spain190
GeorgiaItaly270Spain170
IraqSpain270Italy200
ChileItaly260Spain180
LebanonItaly250Spain210
QatarSpain250Italy210
MoroccoSpain250Italy170
LatviaSpain240Italy230
NigeriaSpain240Italy210
Macedonia (FYROM)Greece230Spain190
IcelandSpain220Italy120
AlbaniaGreece210Italy190
KuwaitItaly210Spain150
AlgeriaSpain210Italy140
PeruItaly200Spain120
Dominican RepublicSpain200Italy160
Bosnia and HerzegovinaItaly190Spain130
ChinaItaly190Spain110
Sri LankaItaly190Australia160
EstoniaSpain190Italy170
OmanSpain180Italy140
NepalItaly170Australia100
MoldovaSpain170Italy110
KenyaSpain160Italy150
AzerbaijanSpain160Italy140
LuxembourgSpain160Italy110
BahrainItaly150Spain110
BarbadosSpain150Greece130
BelarusItaly140Spain130
JordanItaly140Germany60
GhanaSpain140Italy130
TunisiaSpain140Italy130
JamaicaSpain140Italy110
Cape VerdeSpain140Italy90
KazakhstanItaly130Spain130
Costa RicaItaly130Spain120
ArmeniaItaly130Spain60
ZimbabweSouth Africa130Mauritius110
MauritiusFrance120Spain110
EcuadorSpain120Italy110
VenezuelaSpain120Italy110
MontenegroItaly110Spain60
AngolaSpain110Italy/Portugal50
Trinidad and TobagoSpain110Italy100
CambodiaSpain110Italy90
MozambiqueGreece100South Africa90
PanamaItaly100Spain60
MaldivesItaly100Greece70
Antigua and BarbudaSpain100Italy80
Saint LuciaSpain100Italy80
ZambiaSpain100Italy80
TanzaniaGreece90
Myanmar (Burma)Italy90Thailand70
SeychellesItaly90Thailand50
MongoliaItaly90Spain60
UgandaItaly90Greece70
BotswanaSouth Africa90Italy70
AndorraSpain90Italy/France40
El SalvadorCanada80Spain80
GuatemalaItaly80Spain70
UruguayItaly80Spain70
MaliSpain80Greece50
FijiAustralia70Spain60
AfghanistanGreece70Italy70
LibyaItaly70Spain60
NamibiaItaly70South Africa60
The BahamasItaly70Canada40
LesothoSouth Africa70Italy40
UzbekistanSpain70
Equatorial GuineaItaly60Spain50
HondurasItaly60Spain50
KyrgyzstanItaly60France50
Papua New GuineaItaly60Australia50
BruneiMalaysia60Spain/Thailand50
BoliviaSpain60Italy50
GrenadaSpain60Italy40
Democratic Republic of the CongoSpain60Canada30
LaosThailand60Spain50
BhutanFrance50Italy/India40
MalawiItaly50Spain50
Saint Helena, Ascension and Tristan da CunhaItaly50South Africa40
NicaraguaItaly50Portugal40
TurkmenistanItaly50Greece40
San MarinoItaly50France20
ParaguayItaly50
The GambiaItaly50
SomaliaSpain50Italy30
Cote d'IvoireSpain50France40
MonacoSpain50France40
SenegalSpain50France40
New CaledoniaAustralia40
RwandaCanada40
Saint Kitts and NevisIndia40Canada20
EthiopiaItaly40Spain40
Burkina Fasoitaly40Spain30
Saint Vincent and the GrenadinesItaly40Spain30
Sierra LeoneItaly40India30
LiechtensteinItaly40Greece30
GuyanaItaly40Czechia30
French PolynesiaItaly40Australia20
BelizeItaly40
CameroonSpain40Italy/Turkey30
GuineaSpain40Italy20
TajikistanSpain40Germany30
MadagascarSpain40France30
MauritaniaSpain40Egypt20
CuracaoSpain40Australia30
GuamThailand40Australia30
Timor-LesteAustralia30
VanuatuAustralia30
Republic of the CongoFrance30
LiberiaGreece30
SurinameIndia30Belgium20
Northern Mariana IslandsItaly30Thailand20
GabonItaly30Spain30
Sint MaartenItaly30Bahamas20
Solomon IslandsItaly30Australia20
SwazilandItaly30
BeninSpain30Italy20
TogoSpain30Cyprus20
DjiboutiUnited Arab Emirates30Egypt20
HaitiArgentina20
BurundiCyprus20Czechia20
Caribbean NetherlandsCyprus20
YemenEgypt20
SamoaFiji20Samoa20
KiribatiFiji20Italy20
TuvaluFiji20
ComorosFrance20Canada10
ChadFrance20Australia10
NigerFrance20
Cook IslandsFrench Polynesia20Australia10
TongaGreece20Australia10
EritreaItaly20United Arab Emitates20
DominicaItaly20Spain20
Central African RepublicItaly20
PalauPhilippines20Australia10
Federated States of MicronesiaUnited Kingdom20Australia10
American SamoaAustralia10
Marshall IslandsAustralia10
NauruAustralia10
Guinea-BissauBarbados10
Saint Pierre and MiquelonCanada10France10
Sao Tome and PrincipeChina10
AntarcticaIndia10
Norfolk IslandSri Lanka10
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