Purchasing power insights help retailers and manufacturers identify the most profitable regions for trading and promoting their goods.
According to GfK’s (“Growth of knowledge”) latest purchasing power research, Europeans have an average of €14,292 per person available for spending and saving in 2018 (total – €9.7 trillion). Per capita purchasing power increased by around 2.5% in 2018. But this per capita purchasing power differs dramatically amongst the 42 studied countries. Seventeen countries considered by the research have above-average per capita purchasing power, 25 nations fall below the European average.
Purchasing power in Europe in 2018
First-ranked Liechtenstein is far ahead of the field with €65,438, followed by Switzerland with €40,456 and Iceland at €32,958. At the other end of the spectrum are Moldova and Ukraine, with just €1,843 and €1,318 respectively.
Purchasing power in Europe in 2017
Purchasing power in Europe in 2016
Purchasing power in Europe in 2015
Purchasing power in Europe in 2014